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Volume 9 (1); June 25, 2020

Research paper

Relationship among brand legitimacy, perceived value, re-purchase intentions and cultural inspiration: an empirical perspective.

Almotairi M.

Asian J. Soc. Econ. Sci., 9(1): 01-08, 2020; pii:S2252043020000001-9

ABSTRACT

Core purpose of the study was to investigate the effects of brand legitimacy on re-patronage intentions. Study took an empirical investigation, where one hundred and eighty-four (184) valid responses were consider to measure. Social media channels were used to collect data from targeted respondents. Questionnaire were design in two languages (English & Arabic), in order to avoid inconvenience. Total four constructs, and five hypotheses were developed. To measure the considered construct items SPSS was used. It was noted after the measurement process that all the hypotheses are having significant and positive relationships. Such as, brand legitimacy impacts re-patronage intentions, brand legitimacy impacts perceiving value, perceiving value impact re-patronage intentions, perceiving value impacts cultural inspiration and cultural inspiration impacts re-patronage intentions.  

Keywords: Brand legitimacy, Cultural inspiration, Perceiving value, Cultural inspiration, Re-patronage intentions

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